Affiliate marketing, Monetization & Digital Strategy
With 20 years of experience in digital strategy with agency and corporate clients, a leading-edge expertise in affiliate marketing and monetization acquired over the last few years at Québecor, I accompany brands and media in the implementation of their digital transformation process, revenue diversification, customer-base renewal and affiliate programs. Discover all of the skills and areas of expertise I have to offer.
Services
AFFILIATE MARKETING
Benchmark analysis
Development of strategic orientations in conjunction with the editorial and sales teams
Business plan development
Implementation of solutions : development of partnerships with major affiliate players such as Amazon, Rakuten, negotiation of agreements, implementation of linking & tracking tools, tests & results analysis of technological tools and tracking, tests and monitoring of results, implementation of e-commerce sites, content strategy.
Employee training and change management to mobilize all stakeholders (with a business partner).
Market & Business Development
Revenue analysis and identification of strategic targets
Presentation of new offers to existing customers
Agency pitch preparation
DIGITAL STRATEGY
Web data analysis, market & user experience research
Development of personas and definition of customer paths
Content architecture
Digital media planning
SEO Optimization
SEM strategy and campaign management
I also supervise website development (ecommerce & informational)
MONETIZATION
Analysis of B2B customer needs
Evaluation of solutions
Selection of systems and external suppliers
Development and implementation of solutions
Recommendation and business plan