affiliate marketing
Benchmark analysis
Development of strategic orientations in conjunction with the editorial and sales teams
Business plan development
Implementation of solutions : development of partnerships with major affiliate players such as Amazon, Rakuten, negotiation of agreements, implementation of linking & tracking tools, tests & results analysis of technological tools and tracking, tests and monitoring of results, implementation of e-commerce sites, content strategy.
Ttraining and change management to mobilize all stakeholders (with a business partner).
digital strategy
Web data analysis, market & user experience research
Development of personas and definition of customer paths
Content architecture
Digital media planning
SEO Optimization
SEM strategy and campaign management
I also supervize website development (ecommerce & informational)
MONetization
Analysis of B2B customer needs
Evaluation of solutions
Selection of systems and external suppliers
Development and implementation of solutions
Recommendation and business plan
BUSINESS DEVELOPMENT
Revenue analysis and identification of strategic targets
Presentation of new offers to existing customers
Agency pitch preparation